To establish a focused go-to-market approach, Roveir worked with Nuvo to identify its most compelling differentiators and segment the legal market accordingly. Key insights included:
To support strategic outreach, Roveir defined a research approach focused on Nuvo Claims’ role in the market and the most effective ways to engage legal decision-makers. This included:
To maximize initial impact, Roveir developed a messaging strategy tailored to legal decision-makers, highlighting:
Outreach assets and prospect lists were developed to target firms likely to handle multiple class actions annually, optimizing for long-term relationship potential.
Outbound campaigns were deployed across targeted segments with a focus on quality over volume. Key components included:
With a focused outbound strategy in place, Nuvo Claims is now working to deepen relationships with class action law firms that align with its long-term vision. Building on early traction, the team continues to refine messaging, optimize lead quality, and explore opportunities in adjacent verticals such as retail and automotive settlements. As new conversations unfold, real-time feedback is being used to guide targeting, creative direction, and overall campaign strategy. This iterative approach supports Nuvo Claims’ broader goal of becoming a preferred partner for firms seeking a secure, efficient, and claimant-focused solution in the class action space.
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