Pulse stood out for its ability to simplify financial decision-making. Rather than overwhelm users with data, it surfaces curated alerts, AI-backed sentiment scores, and influencer-driven signals, all in real-time.
Where most tools require sifting through charts or interpreting dese feeds, Pulse distills complex signals into clear and timely takeaways, like spotting new token listings, flagging influential social media posts and surfacing early signs of market volatility.
Everything happens inside one interface. Price alerts, influencer sentiment, news aggregation, and AI powered predictions are a all bundled into a single experience by reducing noise and helping users react faster than the average retail trader.
The audience research pointed out to a growing segment of self-directed investors, these found especially among Gen Z and millennials, who want a faster and clear way to navigate through crypto and stock markets. These are proven to be digital natives who follow market influencers and are often overwhelmed by the volume of information spread across different platforms.
Pulse help fill up with gap by creating a single dashboard that is built around real time alerts, influencer tracking and AI backed insights, which offers a faster and more intuitive way to spot opportunities.
Pulse's strategy was rooted in building trust with a digitally native investor. These users are fast, skeptical, and overloaded with financial noise. The challenge wasn't just to stand out but to immediately communicate value, clarity, and speed.
We focused the strategy around one action: getting users to join the waitlist. To do that, we anchored the campaign on messaging that spoke directly to the user’s pain points: missing out on early gains, not knowing who or what to follow, and struggling to make sense of market shifts across multiple apps.
Our creative direction leaned heavily into product visuals and crisp copy. We avoided technical language and positioned Pulse as the investor’s edge helping them move quicker with more confidence.
The audience targeting honed in on:
Across messaging and design, we prioritized clarity and urgency, delivering a campaign that felt current, not corporate.
We're rollling out a Meta campaign optimized for conversions, targeting users in North America and the U.K. with demonstrated interests in investing, crypto, fintech apps, and market trends.
Creative assets showcased Pulse’s all-in-one dashboard, visual alerts, and real-time tracking capabilities. Each variation was designed to highlight speed and simplicity from spotting a new listing to receiving sentiment signals minutes after an influencer tweet.
Ad copy emphasized action:
As Pulse prepares for its public beta, the focus now shifts to amplifying early momentum. This includes continued testing of creative angles, refining the signup journey, and developing new campaign variations tied to high-interest features like influencer sentiment and new asset alerts.
We’re also working to deepen audience segmentation and introduce frictionless retargeting flows that align with user behavior across platforms.
With strong initial results and a clear product story, Pulse is positioned to become a go-to tool for the next generation of traders and the upcoming launch phase will build directly on the foundation established here.
Coming Soon...
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