We began by understanding Blai’s core value proposition; an intuitive platform built to help first-time crypto users gain financial independence through AI-driven insights. The team’s vision was clear: it is not just trading, it is helping people learn and understand what crypto is all about. This clarity allowed us to shape messaging and positioning that would resonate with an audience often overwhelmed by crypto jargon and hype.
As part of the strategy, the team focused on Gen Z users in the U.S., a demographic actively exploring new financial tools but skeptical of traditional crypto marketing. Our research uncovered that this group values transparency, simplicity, and social proof. We also closely reviewed Meta’s ad guidelines for crypto-related content, identifying creative and compliant ways to highlight Blai’s educational value without triggering ad disapprovals.
Since the app was still in public beta, our goal was to establish early digital presence while staying within platform guardrails. We crafted two strategic campaign tracks:
We activated Meta campaigns in two waves: one focused on engagement and one on traffic. Both saw strong early performance:
As Blai approaches its official app launch, we’re preparing the next phase of growth performance campaigns optimized for app installs and conversions. These future campaigns will allow us to scale the top-performing angles while generating more tangible acquisition metrics, aligning with Blai’s long-term growth goals.
With 1.3K+ clicks, 19K+ engagements, and a CTR of 2.3%, Blai’s pre-launch campaigns captured attention, built brand credibility, and sparked meaningful interest ahead of app release.
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