Roveir began by analyzing Magneto’s user journey and understanding its two audiences: job seekers and employers. The team identified strong traction among candidates but saw room for growth within the B2B segment, particularly for companies hiring in competitive sectors.
We also reviewed ad account structure, landing pages, and conversion tracking to establish a clear baseline for campaign optimization.
Through keyword and audience research, Roveir mapped the demand across regions and industries. The research revealed consistent search intent from small and mid-sized U.S. businesses looking for efficient hiring solutions especially in software development, healthcare support roles, and finance.
Competitor benchmarking showed high CPCs on broad HR terms, so we focused on niche and long-tail queries that reflected specific hiring needs such as “AI recruiting for startups” or “healthcare staffing platforms.”
The strategy focused on capturing high-intent traffic while maintaining cost efficiency. Campaigns were segmented by industry vertical, and ad copy was tailored to address each sector’s recruitment challenges.
Key initiatives included:
Each campaign directed users to landing pages designed for business signups, with clear calls to action and value-driven messaging.
The campaign was launched across the United States to test performance and refine budget allocation. Early results informed adjustments to ad extensions, bidding strategies, and audience exclusions.
By closely monitoring conversions, Roveir identified which industries delivered the best results and optimized spend accordingly. Continuous A/B testing of ad headlines and landing page content improved click-through and signup rates throughout the campaign.
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