Step 1

Discovery

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We began by understanding OdinAI’s positioning, enterprise ICP, and existing sales funnel. The team already had a solid network of enterprise clients, but their challenge was expanding reach and generating predictable high-quality leads.

Roveir audited their current acquisition approach, creative assets, landing pages, and existing targeting assumptions to identify where paid media could fill the gaps.

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Step 3

Meta & Google Ads Campaign Strategy

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Meta Ads: Low Intent, High Volume Lead Capture
Meta served as the top-of-funnel engine to capture lower-intent users. The goal: cost-effective signups and traffic to OdinAI’s product landing page.

• Broad targeting with enterprise-leaning signals
• 9 variations of creative themes to test value props, product visuals, pain points, and demo snippets
• Optimized landing experience to maintain funnel consistency
• Future plan: add lead magnets to improve conversion rate further

Google Ads: High Intent Enterprise Leads
Google captured users actively searching for AI agent solutions, automation tools, or enterprise AI deployments.

• Search campaigns targeted high-intent keywords leading directly to demo booking pages
• Tight match types and negative keyword filtering to prevent SMB/consumer traffic
• Messaging focused on enterprise reliability, security, and measurable operational impact

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Step 5

Next Steps

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As OdinAI continues working with Roveir, the focus shifts to:

• Scaling spend on winning channels
• Introducing lead magnets for both Meta and Google to increase conversion rates
• Refining the demo funnel to shorten the enterprise sales path
• Expanding creative iterations based on proven angles
• Building a long-term, consistent acquisition engine for enterprise leads

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