Our first step was to understand Expanso’s data management value proposition and its differentiation within a crowded enterprise market. Through in-depth sessions with their team, we identified that Expanso’s true advantage lies in efficiency: it helps organizations do more with the data they already have.The objective: generate qualified leads while clarifying messaging for industry-specific audiences.
We conducted audience and industry analysis to identify which verticals would benefit most from Expanso’s capabilities.
Key insights showed strong alignment with:
This helped define the tone and messaging for each segment, ensuring campaigns spoke directly to their pain points.
We designed a dual-channel strategy to balance reach and conversion.
LinkedIn Campaign:
Google Ads Campaign:
Before launch, we aligned creative, ad copy, and targeting across both platforms to ensure consistency. We also supported Expanso’s landing page revamp to better reflect the clarity and positioning of the campaigns.By integrating website optimization with paid strategy, we ensured a cohesive customer journey from ad click to conversion.
As campaigns continue to run, Roveir is working closely with Expanso to:
Through an integrated strategy across LinkedIn, Google, and web experience, Expanso is building a scalable foundation for consistent demand generation and growth.
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