During the initial discovery phase, we identified a clear opportunity: while the product solved a real pain point for HR managers, Varsi’s acquisition efforts weren’t fully capturing qualified leads. The team needed support driving growth at scale, with a major focus on cost per lead and a partner who could help align messaging with performance.
Our research focused on identifying and understanding Varsi’s primary audience: HR professionals and team managers responsible for onboarding new employees. Most of these decision-makers are based in the US and Canada and are actively looking for more efficient, streamlined onboarding solutions. These insights shaped our entire approach, from selecting LinkedIn as the primary platform to crafting messaging that emphasized time savings, building onboarding processes from scratch, and equipping teams with ready-to-use tools.
We launched two complementary LinkedIn campaigns:
These campaigns ran simultaneously, allowing us to drive both volume and intent while collecting early insights on creative performance and audience response.
Once the campaigns were live, our focus shifted toward data-driven optimization across both objectives:
With early traction established, our next phase includes:
As we push toward the 100+ user milestone, the focus remains on reducing cost per lead while scaling what works.
With 82K+ impressions, 575+ clicks, and a CPC 67% lower than LinkedIn’s B2B average, Varsi’s campaigns drove qualified traffic at scale - proving early demand and laying the foundation for scalable lead generation.
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