Connected Performance is a leading baseball performance platform designed to help coaches create individualized training programs and track player development through powerful analytics. Built for both baseball and softball, it streamlines the process of planning, monitoring, and improving performance at every level. Partnering with Roveir, the goal was to scale demo bookings nationwide by connecting with the right coaches, while keeping cost per lead firmly under control.

Our Process

Step 1

Discovery

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‍Our team began by identifying what makes Connected Performance stand out: its ability to combine tailored training plans with actionable analytics for coaches. The main challenge was clear: generate a steady flow of demo bookings from the right audience.

Step 2

Market Research

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‍Our research revealed the strongest conversion potential came from professional baseball coaches, training academies, and organizations seeking advanced performance tracking tools. We also uncovered low-value search traffic from baseball fan content and YouTubers, which we excluded to protect budget efficiency and improve lead quality.

Step 3

Google Ads Campaign Strategy

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We built a nationwide conversion-focused Google Ads strategy, prioritizing:

High-intent baseball coaching and training keywords.
Exclusion of irrelevant traffic sources and fan-focused content.
A campaign structure designed to maximize demo conversions.

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Step 4

Launch Strategy

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‍Once the campaigns went live, we actively monitored keyword performance and search terms to ensure traffic quality stayed high. We optimized around baseball-related coaching events, adjusted bids for high-intent clicks, and shifted budget toward top-performing ad groups—resulting in a consistent flow of qualified leads.

Step 5

Next Steps

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‍The next phase includes injecting a new ad group to expand targeting within the coaching niche, launching a competition-focused campaign, and depending on performance, testing a PMAX or branded campaign to further scale demo bookings.