We kicked off by auditing Trim-Rx’s existing campaigns and creative mix across Meta and Google. Tirzepatide-focused content stood out early, driving stronger results compared to other product angles. On the funnel side, while many users completed the quiz, a significant portion of qualified leads weren’t making it to checkout, therefore highlighting an opportunity to improve how we re-engaged those users.
Trim-Rx serves mostly women over 40 looking for medically-backed solutions after trying other weight loss methods. Top states included California, Florida, and Texas. On the paid side, English-language campaigns had higher acquisition costs than Spanish, and Google’s non-branded search campaigns were driving fewer results at a higher cost.
We focused our research on identifying which moments in the funnel needed support, and where creative messaging could better reflect the platform’s core benefits: access, convenience, and discretion.
We prioritized efforts around retargeting qualified leads, refining creative direction, and reorganizing Google Ads structures. On Meta, this meant:
On Google, we consolidated underperforming campaigns, improved ad strength, and redirected spend toward branded and high-intent terms.
We introduced a new mix of English and Spanish funnel ads on Meta, supported by retargeting campaigns for quiz-completers. New creative assets featured clearer benefit messaging, shorter video lengths, and consistent voice talent.
On Google, we paused duplicate competitor campaigns, rewrote responsive search ads with improved keyword alignment, and updated bidding strategies. The highest efficiency came from branded campaigns, while retargeting audiences continued to show strong engagement.
Moving forward, we’re continuing to test creative variations for mid-funnel engagement, launching landing pages tailored for retargeting flows, and exploring additional channels for acquisition. With a clear structure in place, Trim-Rx is well-positioned to scale paid acquisition with more control and lower cost.
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