Roveir worked closely with the BuyBlvd team to understand how their offering could be positioned across both retail and creator audiences. The platform enables local stores to stay offline while benefiting from digital discovery, bridging the gap between content and in-store conversions.
We identified a clear growth need: expand the base of micro-influencers interested in partnering with BuyBlvd to drive awareness and traffic to local stores.
To guide the campaign strategy, we evaluated key players in the affiliate and creator commerce space. Platforms like LTK and ShopMy focus on e-commerce sales, while BuyBlvd’s focus remains on driving in-person purchases. This core difference shaped our messaging.
We also studied creator behavior in LA, especially among fashion and lifestyle influencers who prioritize authenticity and local relevance. Content styles like day-in-the-life, store hauls, and boutique guides consistently outperformed traditional branded content in this group.
The campaign targeted LA-based micro-creators aged 18–35 with an interest in fashion, local shopping, and small business support. These creators often share content around store visits, personal style, and neighborhood favorites, making them well-aligned with BuyBlvd’s value proposition.
Roveir designed a straightforward waitlist experience paired with messaging that highlighted the opportunity to earn through authentic content, promote local retail, and be part of a new creator network. Early messaging focused on relevance, ease of use, and the social value of supporting independent stores.
The campaign launched across Meta platforms with the goal of driving traffic to BuyBlvd’s waitlist landing page. Targeting focused on creators in Los Angeles aged 18–35, with interests in fashion, content creation, and local shopping culture.
The objective was to build a qualified pipeline of local creators interested in partnering with BuyBlvd, while testing messaging themes around community, discovery, and support for small businesses.
With early traction in place, BuyBlvd is continuing to grow its creator waitlist while refining attribution mechanisms for in-store redemptions. Future phases will explore additional shopper-facing campaigns and expanded geographic targeting to build out the full multi-sided platform.
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