Step 1

Discovery

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Roveir worked closely with PopTunes to clearly identify its market differentiators and ideal customer profile:

• PopTunes uniquely targets users dissatisfied with ad-supported music streaming options.
• It emphasizes affordability without compromising the user experience.
• The service supports individual and family plans, allowing flexibility for diverse user needs.

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Step 3

Pre-Launch Strategy

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To generate buzz and conversions ahead of the launch, Roveir crafted a campaign emphasizing cost savings and ad-free streaming:

• Key messaging focused on offering an affordable, premium music experience and freedom from ads.
• Creatives highlighted relatable pain points around ad interruptions and the benefits of hassle-free listening.
• Utilized Meta ads, strategically targeting audiences based on interests in saving money, music, and streaming subscriptions.

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Step 5

Next Steps

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With the initial campaign successfully underway, PopTunes and Roveir are set to scale the platform by:

• Reviewing initial campaign performance to refine audience targeting and messaging.
• Expanding advertising efforts to additional platforms and employing retargeting strategies for further subscription growth.
• Continuously emphasizing affordability and ad-free streaming to solidify PopTunes' position in the competitive streaming market.

Together, PopTunes and Roveir have launched more than a streaming service; they've created an accessible and enjoyable music experience, empowering users to stream without compromise.

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