KayPro, a renowned shampoo and haircare brand, partnered with Roveir to enhance its e-commerce strategy and boost performance across the Benelux region.

With a focus on catering to both Flemish and English-speaking audiences, Roveir crafted a localized approach, leveraging dynamic ad languages to drive higher engagement and conversions. Through competitor analysis, market testing, and subscription-based revenue strategies, Roveir delivered measurable growth and scalability for KayPro.

Our Process

Step 1

Market Research & Competitor Analysis

Roveir conducted an in-depth study of the Benelux market to understand consumer preferences and behavior. We built a competitor swipe file for KayPro, analyzing top-performing strategies in the beauty vertical. These insights informed best practices, including benchmarks for creative formats and messaging styles.

Step 2

Vertical Testing with Language Localization

To optimize campaign relevance, we tailored ads in both Flemish and English, dynamically switching languages to match the target audience. This testing approach allowed us to fine-tune ad performance, increase click-through rates, and boost engagement across diverse user segments.

Step 3

Subscription Revenue Model

Based on insights from testing, we transitioned KayPro’s revenue strategy to a subscription-based model. This pivot not only improved customer retention but also increased total revenue. By offering convenience and value to repeat customers, KayPro unlocked a sustainable growth channel.

Step 4

Paid Media Optimization

Roveir executed high-performing paid media campaigns across Meta and Google platforms. Retargeting strategies were deployed using dynamic creatives that highlighted promotions and time-sensitive deals, such as “Buy 3, Get 1 Free” offers. This approach successfully converted cart abandoners and maximized ROAS.

367%+ Revenue Growth

Using the Roveir Accelerator Program,

367%
+
Revenue Growth
+259%
New Users
+268%
Active Users
275%
+
Total Purchase Growth

Ludovic Verfaillie

Founder
Roveir’s strategic approach to localized campaigns and dynamic ad strategies has transformed our growth in the Benelux market. Their expertise in e-commerce optimization has been a key driver of our success.

The Details

  • Localized Campaigns for BeneluxTo cater to the Benelux region’s diverse audience, Roveir crafted campaigns that dynamically adapted language based on user preferences. This attention to detail enhanced ad relevance, improving CTRs and reducing bounce rates.
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  • The competitor swipe file provided KayPro with benchmarks for ad creatives and messaging. By analyzing beauty industry leaders, we identified strategies to differentiate KayPro’s brand while aligning with proven methods of audience engagement.
    ‍
  • Subscription-Based Model: Introducing a subscription option was a game-changer for KayPro’s e-commerce strategy. This pivot increased customer lifetime value (LTV) and ensured consistent revenue streams, reducing reliance on one-time purchases.
    ‍
  • Dynamic Retargeting: We designed retargeting ads that leveraged behavioral data to convert cart abandoners. Using creatives that emphasized urgency, such as "Limited-Time Offers" and "Don't Miss Out," Roveir successfully re-engaged users and improved purchase conversion rates.

Results:

Roveir’s partnership with KayPro highlights the power of market-focused advertising and innovative revenue models in scaling e-commerce brands. By combining localized campaigns, competitor insights, and subscription strategies, Roveir drove remarkable growth across all performance metrics..

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