Traction Dog Training Club, a professional dog training service with roots in Austin and Boulder, partnered with Roveir to scale its marketing efforts and streamline its customer acquisition strategy. Facing challenges in balancing leads between the two cities, Traction required a data-driven partner to optimize ad performance, enhance website tracking, and boost conversions.

Roveir’s tailored solutions delivered measurable growth, ensuring Boulder trainers gained the traction they needed while sustaining Austin’s momentum.

Our Process

Step 1

Strategic Split Testing

We leveraged data from Meta and Google Ads to understand the lead flow dynamics across Austin and Boulder. By employing geographic targeting and adjustable budget allocations, we scaled efforts in Boulder, where there was untapped potential. This included creating custom location tags to dynamically control ad spend and better serve both cities based on demand.

Step 2

Conversion Optimization with Website Tracking

To streamline lead generation, Roveir implemented advanced website tagging and integrated Calendly scheduling tools. This ensured seamless conversion tracking for appointments and allowed us to monitor the performance of campaigns in real-time. We also optimized the website’s landing pages with clear calls-to-action and integrated heatmap analytics to identify areas for improvement.

Step 3

Compelling Ad Creatives to Drive Engagement

Roveir designed city-specific ad creatives tailored to resonate with local audiences in Austin and Boulder. These included targeted messaging and dynamic creative assets highlighting Traction's board-and-train programs. The ad creatives were tested and refined based on engagement metrics, ensuring high performance across platforms.

Step 4

Continuous Campaign Management

Our team continuously monitored ad performance and pivoted strategies to maximize results. For instance, we shifted to Performance Max Campaigns, combining city-level targeting with a focus on high-conversion keywords. By optimizing for "Board and Train" services, we maximized lead generation while reducing cost-per-click.

3M+ Reach

Torart’s reach expanded significantly, engaging with over three million people globally.

350K
+
Video Views
4.5M+
Impressions
4K+
Clicks
300K
+
People reached Locally

Mara Soo

Roveir has been instrumental in balancing our marketing efforts between Boulder and Austin. Their ability to adapt strategies and focus on our unique needs has helped us grow significantly in both locations.

The Details

  • Localized Marketing for Balanced Lead Flow
    Roveir analyzed the geographic performance of Traction’s ads, uncovering an imbalance between Austin and Boulder. We adjusted budgets and ad creatives to focus on Boulder, where trainers needed more clients. Dynamic location tags were used to fine-tune spend allocation, allowing us to adapt quickly to business goals.
    ‍
  • Optimizing Conversions with Calendly Integration
    To improve the lead-to-client pipeline, we integrated Calendly with Traction’s website, streamlining the scheduling process for consultations. This integration enabled us to track appointments directly within Google Analytics, providing valuable insights into user behavior and campaign effectiveness.
    ‍
  • Ad Creatives that Connect with Local Audiences
    Our team developed creative assets that highlighted Traction’s unique value propositions, such as their specialized "Board and Train" programs for aggressive or reactive dogs. These creatives were designed to resonate with local dog owners, building trust and driving engagement.
    ‍
  • Performance Monitoring and Adjustments
    Using insights from heatmaps and analytics, we continuously refined ad copy, creatives, and landing pages. When Boulder needed additional support, we shifted 75% of the ad budget to focus on that location. This flexibility allowed us to meet Traction’s immediate business needs without sacrificing long-term performance.
Book a Call

Recent works

View all

METATAILOR

Explore how MetaTailor reshaped indie game development, boosting user engagement and growing their user base from 3,000 to 11,000 in 4 months.  Click to read more!

ROBOTOR

Discover how Robotor transformed its strategy with Roveir, generating 1,700+ leads and $1.2M in just 3 months. Click to read more!

View all